Learn from the best. We’re using Apple’s original 1977 manifesto for their marketing vision and strategy to help us define ours. You can read more about it at Macintosh How To and Fast Company Design
Build a global brand that equates the company, it’s products and its members with excellence in innovation, experience, knowledge, and professionalism and trusts the company to help it grow on the Internet (Anant Corporation)
Empathy
“We will truly understand their needs better than any company in the world. “
We are modern entrepreneurs who use the internet to build ideas into experiences that transform lives. Our firm’s vision is ‘Everyone an Entrepreneur.’ To show society how to be modern entrepreneurs, we must build a modern enterprise and help others do the same. We see the future of the world as a society of free, educated, and enlightened entrepreneurs that work for themselves and their societies.
We simultaneous serve and lead by truly understanding the needs of entrepreneurs and showing them the way to modern entrepreneurship.
Focus
“In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities”
Our big hairy audacious goal is to help inspire, educate, and empower entrepreneurs with the Internet. We service entrepreneurial teams and individuals. We create products that will help them be better at what they do, and live productively.
Our current focus is to provide Virtual CTO expertise delivering new multi-platform software or maintaining (migrating, upgrading, integrating) existing solutions based on Content and Contacts (CMS/CRM).
Impute
“People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Everything that is associated with our company should represent characteristics and qualities that leave a robust, positive experience. Our services should show our continuous practice and experience, extraordinary depth of knowledge, and remarkable innovation. Our products should be simple yet powerful, easy to use yet useful, and add value to people’s work and life.