Ion Interactive’s Slideshare.com presentation on How to Test Landing Pages goes above and beyond to explain a) the differences between a SEO Landing Page and a Campaign Landing Page. Step […]
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Daniel Burrus writes in his blog entry on the HBR’s Blog Network that Today’s CIO Needs to Be the Chief Innovation Officer. He writes in other post, The New CTO: Chief Transformation
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(This article originally appeared in Fortune magazine in 1993, and was republished on CNN Money’s web site. ) HOW MCKINSEY DOES IT The world’s most powerful consulting firm commands unrivaled
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In the first year, John Doerr, venture capitalist from Kleiner Perkins Caufield & Byers, showed Google how to set and meet objectives and key results. He presented this idea to
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Learn from the best. We’re using Apple’s original 1977 manifesto for their marketing vision and strategy to help us define ours. You can read more about it at Macintosh How To
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Deloitte senior staff member talks with Harvard Business Review about research on exceptional companies. They studied tens of thousands of companies over 44 years and found out three basic rules
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