It is no secret that online marketing is an important component of any successful business. The following are resources that can help any startup as they try to navigate the complex field of social media.
Since January 2006, Copyblogger has quickly become an irreplaceable source of content marketing, social media marketing, and blogging expertise. As the most popular content marketing and writing blog on the web, Copyblogger ensures that its readers are kept up-to-date on online content marketing through daily updated articles, ebooks, seminars, webinars, and active forums. Check it out here: http://my.copyblogger.com/type/ebooks/
Rand Fishkin is the founder and former CEO of Moz, co-author of The Art of SEO and Inbound Marketing and SEO: Insights from the Moz Blog, and co-founder of Inbound.org. Despite these accomplishments, Fishkin finds the time to maintain active Twitter, Google+, Facebook, LinkedIn, and FourSquare accounts as well as several blogs. Visit his blog moz.com/rand for key insights into the world of online marketing. Check it out here: http://moz.com/rand/
Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the United States. Hyatt is also author of the New York Times, Wall Street Journal, and USA Today bestseller, Platform: Get Noticed in a Noisy World , and was named one of Forbes magazine’s “Top 10 Online Marketing Experts to Follow in 2014.” His personal blog offers insight into personal development, leadership, productivity, platform, publishing, and miscellany, and is a must-read for those wishing to get their message out into the digital world. Check it out here: http://michaelhyatt.com/
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. His personal blog offers high quality content on online marketing, SEO, content marketing, and link building among other things. Check it out here: http://www.quicksprout.com/blog/
Wil Reynolds is the founder of the SEO firm Seer Interactive based in Philadelphia. While he is noted for having worked with clients such as Crayola, LinkedIn, and Intuit, Reynolds’ greatest strength lies in the quality of his educational contributions to the online community. His collection of 31 presentations available on slideshare offer easily digestible information regarding SEO tips, social media marketing, and link building. Check it out here: http://www.slideshare.net/wilreynolds/presentations
Jeff Walker’s Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams sounds like it promises a lot, and it delivers. Acclaimed by CEOs and editors alike, Launch has helped thousands launch thousands of successful online entrepreneurs and is regarded as a must read for all marketers with anything to do with the internet. Check it out here: http://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470201
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! by Andrew Macarthy offers easily understandable yet very in-depth insight on social media marketing. Consisting of 500 tips, 500 Social Media Marketing Tips is bound to have new information for both newbies and hardened veterans alike. Check it out here: http://www.amazon.com/500-Social-Media-Marketing-Tips/dp/1482014092
Ever wonder how Snapchat got popular or how Yelp grew to dominate the business review industry? Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth by Sean Ellis effectively uses case studies of companies such as Uber, Square, Snapchat, Evernote, Hubspot, Github, and Yelp to explore a new way of marketing called growth hacking. Check it out here: http://www.amazon.com/Startup-Growth-Engines-Successful-Extraordinary-ebook/dp/B00LA95B68
New York Times bestselling author and social media expert Gary Vaynerchuk ‘s newest book, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. Check out his book here: http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
Brad Stone explains the growth of the online behemoth Amazon and its founder Jeff Bezos in his new book The Everything Store: Jeff Bezos and the Age of Amazon. At once a fascinating and accurate history, The Everything Store offers readers insight into what worked and what didn’t on Bezos’ path that would forever change the way we shop and read. Check it out here: http://www.amazon.com/The-Everything-Store-Bezos-Amazon/dp/0316219266
