Nowadays, there is an unprecedented rush to become a customer-driven organization that develops enduring relationships with its consumers. A recent Accenture study highlighted that companies that have not invested in developing specific Customer relationship management capabilities are leaving millions of dollars in profit on the table.
A CRM tool can be as simple as a spreadsheet or highly sophisticated such as a Salesforce application. What is really important is to have a well thought out CRM roadmap that helps an organization achieve its strategic goals. If you are interested in learning more about it, check out the presentation below!
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