Why did I choose these resources?
I chose these resources to research how to improve the recruiting techniques and yield both better and higher responses on Craigslist.
What did you learn from it?
I learned the different techniques to evaluating and creating a successful job posting.
Key Knowledge
1. Determining Ad Frequency / Lifecycle
- Search criteria used in calculations:
- Look at the job area for the category being used
- Look at the jobs category and enter the basic job title being hired for
- How to calculate performance:
- Regular Performance Lifecycle
- Look at the date of the top post and the bottom post of the first page.
- High Performance Lifecycle
- Look at the date of the top post and the bottom post of the “top” fold of the first page.
- Regular Performance Lifecycle
2. Understand the Craigslist Job Seeker
- Headlines/Titles of the Ad
- First and only thing seen by the job seeker
- Longer titles are best, do not get lost in the crowd
- Make them easier to understand
- Know the Categories
- Research which jobs get the most replies in what categories
- Within the post
- Direct them off the Craigslist site as soon as possible
- Link to the company website
- Link to apply for the position
- Keep the description short and to the point with a clear Call to Action
- Images are never a bad idea
- Use simple HTML tags to format
- Do not mention your clients in the post
- Good sales people comb craigslist to find this information to potential steal a client
- Direct them off the Craigslist site as soon as possible
- Days/Times to post
- Align with the position you are hiring for
- Best times to post for a Monday – Friday, 9:00 am – 5:00 pm position
- Early morning
- During the week
- Never on Friday
- Where to post
- Not only in current city, but surrounding cities
- Many applicants are willing to travel/relocate
3. Utilize all Craigslist has to offer
- Search resumes on Craigslist, it’s FREE!
4. Weeding out the less than desirables
- Add a behavioral assessment to our online application
How are you using what you learned?
I am using what I learned to create more appealing/eye catching job postings.
Key Changes / Key Actions
- Add a link to our website
- Move links to website and job application to top of posting
- Use simple HTML formatting to improve the visual quality of the post
- Review job descriptions and potentially make them shorter
Source
